Happy New Year to everyone! This will be an exciting year in many ways for the Company. We are investing heavily in marketing and sales and as a result, we are expecting to stimulate a significant number of new passengers. This includes local outdoor billboards, newspaper ads, and advertising (e.g., Val Paks), and national efforts with email coupons using airline partners and our customer database. We will also be experimenting in some cities with radio and local cable TV. In addition, there is a substantial increase in sales staff in the cities who are calling on hotels, corporations, convention bureaus, etc., to secure both individual and group business. These efforts are based on our new tagline "Need a Lift?" and will use our fresh, creative look.

When these new and repeat customers use our service, we must all work together to ensure they have an "uplifting" experience as we are advertising. Each and everyone who touches the customer- our franchisees, customer service representatives, dispatchers and reservation agents-as well as management must go above and beyond to provide our customers with the best possible service so that we earn their repeat business.

Obviously we want to deliver on the service we are promising, but we also hope that "Need a Lift" becomes more than just a tagline for our consumer marketing. From time to time, we all "need a lift" and our goal is to have this apply to you as well!

Last year, after becoming a part of Veolia, we spent a lot of effort (and most of the year) reviewing and analyzing our business from top to bottom. This year we will focus on implementing exciting initiatives to respond to what we learned in the evaluation. As we implement these new initiatives, I hope you will see, as well as experience firsthand, a positive impact on you personally and on the company as a whole.


As we enter our 25th year in business, we hope you will feel an overall sense of pride at being an integral team member of our Company.

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On Wednesday, January 17th SuperShuttle celebrated its official grand opening at the Nashville International Airport. Raul Regalado, President & CEO of the Metropolitan Nashville Airport Authority (MNAA), and Al McDill, Properties Coordinator, welcomed SuperShuttle representatives at a press event.

Two local television station reporters interviewed SuperShuttle's Senior Vice President, Dave Bird. General Manager, Paul Douglas, showcased 20 shiny, new SuperShuttle vans with fresh graphics and our "Need A Lift?" tag line. As a result, we were featured on both afternoon and evening news broadcasts, helping to spread the word.

In addition to TV coverage, a sales blitz to kick off the service was led by VP of Sales, Mike O'Connor, Tampa's Director of Sales, Kraig Obarski, and Sales Manager, Lauren Wier from Phoenix. They visited many local area hotels and distributed information about SuperShuttle's new service. We were well received, and in fact, the Renaissance hotel booked 50 passengers the following week!

There was also an evening event hosted by SuperShuttle for local hospitality management as well as the Nashville Convention and Visitors Bureau staff. Additional attendees from SuperShuttle included Regional GM, Marty Haynes, VP of Marketing, Ken Testani and consultant Margaret McIntyre from Atlanta who also took photos.

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